Start your own brand of menstrual pad business today
It’s a new year and that means it’s time to start fresh!
Are you looking for a way to make some extra money this year? Why not start a business that nobody has thought of, and that has a huge potential in the upcoming years.
Yes! I am talking about starting your own brand of menstrual pad business.
Nowadays, more and more women are becoming health conscious and they are looking for natural and eco-friendly alternatives to conventional pads and tampons.
So, if you have an entrepreneurial spirit and you’re looking for a unique business idea, then start your brand of menstrual pad business today. It may be the perfect opportunity for you!
In this blog post, I will tell you about how you can start your own sanitary or menstrual pads business today without manufacturing even a single piece of the pad, and what factors are important in starting and managing this unique business. But first of all, let me tell you about the huge potential this business has.
The global market size of sanitary pads
Today women and girls are more concerned about their menstruation and health. More and more women and girls are using sanitary pads as compared to tampons and other conventional methods. Thanks to the growing awareness about menstrual hygiene and women’s health.
According to leading market research agency IMARC, The global market size of sanitary pads was around $24.4 billion in 2021 and is projected to grow at a CAGR of 4.92% during the forecast period of 2022-2027. At this growth rate, the market will reach a whopping $32.8 billion in the year 2027.
The Asia-Pacific region is the largest market for sanitary pads, accounting for more than 50% of the global market share in 2020, followed by North America and Europe. The Asia-Pacific region is also projected to witness the highest growth rate during the forecast period.
These figures show that there is a huge potential in this business and if you start your own brand of sanitary pads today, you can surely make good profits in the years to come.
Now you know the global market size of sanitary pads. Let’s discuss the importance of establishing your own brand.
The importance and necessity of establishing your own sanitary pad brand
Nowadays, there are already many big and established names in the market that manufacture and sell sanitary pads. So, you might be wondering why should you bother to establish your own brand when there are already so many big brands in the market?
The answer is simple. If you want to make good profits in this business, then it is very important to establish your own brand.
The big brands like P & G, J & J, and others that are already established in the market might have a large market share but they also have to incur heavy marketing and advertising expenses to maintain their position in the market. On the other hand, if you start your own brand, you can save on these expenses and use that money to price your products competitively and attract more customers.
In addition to this, establishing your own brand will also help you to make a loyal customer base. Once women start using your pads and they are satisfied with the quality of your product, they are likely to stick to your brand and become your loyal customers.
And last but not the least, if you want to be successful in this business, it is very important to have a good and recognizable brand name. A good brand name will help you to stand out from the competition and make your brand more memorable.
How to start your own brand of menstrual pad business today?
There are many different ways to start your own sanitary pad brand.
You can either start from scratch by manufacturing your own pads or you can also tie up with an already established pad manufacturing company and market their products under your own brand name.
But as you know, most people are not lucky enough to have their own manufacturing facility. And even if you have the money to set up a manufacturing unit, it is not advisable to do so because it takes a lot of time, money, and effort to get the manufacturing process right.
So, the best way to start your own menstrual pad business is by tieing up with an already established pad manufacturing company.
Advantages of partnering with a manufacturer of feminine hygiene products
The following are some of the advantages that you will enjoy while working with a manufacturer of feminine hygiene products:
Time-saving
Firstly, it will help you to save a lot of time and money because you will not have to set up your own manufacturing unit.
Quality assurance
Secondly, you can be assured of the quality of the product because the manufacturing company would already have a good reputation in the market.
Easier to market
Lastly, it will be easier for you to market and promote the product because the manufacturing company would already have a good distribution network in place.
So, if you want to start your own sanitary pad brand, the best way to do it is by tieing up with an already established manufacturing company.
Steps to start your own sanitary napkin private label
If you choose to establish your business by way of a private label, here are some easy steps that you can follow:
Local market research
Choose a reputable manufacturer
Catchy brand name and logo
Design attractive packaging
Marketing your product
Let’s take a detailed look at each of these steps
Local market research
The first step is to conduct some local market research and find out about the different brands of pads that are available in the market. The focus of your research should be on the prices of these brands, their quality, and the features that they offer. This research will help you to get a better understanding of the market and also to identify any gaps that you can fill with your own product.
There are different ways to do market research. You can either do it online or you can also hire a market research firm to do it for you or You can also talk to women in your locality and find out about their preferences.
Choose a reputable manufacturer with OEM & ODM services
The next step is to choose a reputable manufacturer who can help you to craft a good quality product.
There are many things that you need to keep in mind while choosing a manufacturer. Some of the important factors that you need to consider include their experience, capability, price, turnaround time, and quality control procedures.
It is also important to make sure that the manufacturer you choose has a good reputation in the market and is capable of providing both OEM (original equipment manufacturer) and ODM (original design manufacturer) services.
Most of the renowned manufacturers with OEM & ODM services are located in China. Some of them are also in India. Contacting these manufacturers and sanitary napkin suppliers is not very difficult. You can either search for them online or you can also get in touch with them through trade shows and exhibitions.
Brand name and logo
Once you have selected a good manufacturer, the next step is to create a catchy brand name and logo for your product. This is important because it will help you to create a good impression in the minds of your customers.
Your brand name and logo should be such that it is easy to remember and they should also be able to convey the message that you want to convey about your product. Your manufacturer can also help you to create a good brand name and logo.
Brand name and logo
Once you have selected a good manufacturer, the next step is to create a catchy brand name and logo for your product. This is important because it will help you to create a good impression in the minds of your customers.
Your brand name and logo should be such that it is easy to remember and they should also be able to convey the message that you want to convey about your product. Your manufacturer can also help you to create a good brand name and logo.
Design attractive packaging
The next step is to design attractive and refreshing packaging for your brand. The importance of attractive packaging can never be underestimated. This is because the packaging is the first thing that a customer will see when they come across your product.
Your packaging should be such that it is able to grab the attention of the customers and it should also be able to convey the message that you want to convey about your product. According to one market research, it has been found that nearly 60% of the customers make their purchase decision based on the packaging of the product.
You can either design the packaging yourself or you can also take help from your manufacturer. Most of the manufacturers also provide packaging design services.
Marketing your product
This is the most important step in the whole process. You need to have a good marketing strategy in place to make sure that your product is able to reach the right target audience.
A successful marketing strategy will help you to create a demand for your product in the market and it will also help you to increase your sales. But what is a successful marketing strategy?
Well, a successful marketing strategy is one that is able to generate the right kind of publicity for your product and it should also be able to create a demand for your product in the market.
Things to consider while marketing
Some of the important things that you need to keep in mind while marketing your product include the following
Pricing
Pricing is a really important sub-factor in marketing. You need to make sure that you price your product keeping in mind the competition in the market. If your product’s price is higher in the market, it will become difficult for you to sell it. So you have to be careful about that. In most of the developing countries, women use low-cost sanitary napkins and other related products. So, in such countries, you should focus on low-cost menstruation pads.
Audience
You also need to make sure that you promote your product in the right places so that it is able to reach the right target audience. You can use various marketing channels such as television, radio, newspapers, and the internet to promote your product.
Distribution
The distribution of your sanitary pads is also an important factor that needs to be considered while marketing. You need to make sure that your pads are available in all the leading stores so that it is easily accessible to the customers.
Online presence
After Covid-19, the importance of having an online presence has increased manifold. People’s buying habits changed a lot. Now people love to buy their daily usage items online. Therefore, it is mandatory for you to sell your sanitary pads online. This can be done by creating a website or an online store. You can also sell your pads on various e-commerce platforms such as Amazon, Flipkart, etc. You can run ads for your products on different social media platforms.
These are some of the important things that you need to keep in mind while marketing your business.
Conclusion:
So, these are some of the important steps that you need to follow if you want to start your own menstrual pad business. But starting a new business is not an easy task. It requires a lot of hard work, dedication, and passion. But if you are able to put in the required effort, then there is no reason why you will not be successful in this business.
The most important step in these steps is choosing a reputable manufacturer like Henan Silk Treasure Sanitary Products Co., Ltd. They are a leading sanitary pad manufacturer in China with over 10 years plus experience, and working with 150 plus mature brands all across the globe. The good thing about them is that they have a strong research and development team. They offer OEM and ODM services to their customers. From material selection to packaging designing, they will help you in every step to make sure that you are able to start your business successfully.
So, if you are looking to start your own menstrual pad business, then you can get in touch with them and they will be able to provide you with all the help and support that you need to get started.
I hope this article was helpful and informative for you. If you have any doubts or queries, feel free to ask in the comments section below. I will be happy to answer them for you.
Thank you for reading!
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