How to start a sanitary pads franchise business?
Around the world, it is estimated that women menstruate for approximately 3,000 days in their lifetime. That’s a lot of sanitary pads! And with more and more women working outside the home, there is a greater demand for sanitary pads than ever before.
Sanitary pads are one of the most commonly used feminine hygiene products. They are made of absorbent materials that are designed to absorb blood and other secretions during menstruation. Sanitary pads are available in a variety of sizes, shapes, and absorbencies to suit different needs.
If you’re thinking about starting your own sanitary pads franchise business, here is everything you need to know.
Why should you start a sanitary pads franchise business?
There are several reasons why starting a sanitary pads franchise business can be a profitable venture. The following are some of the reasons:
Demand is always high
For one, the demand for sanitary pads is always high. In fact, as per report of GlobalNewsWire, the global feminine hygiene market is expected to reach $32.8 billion by 2027. It was $24.4 in the previous year i.e. 2021. The growth rate of the market will be 4.92% in the period 2022-2027. These figures clearly depict that there is a lot of scope in this sanitary pad business.
Require small investment
Another reason why starting a pads franchise can be beneficial is that it requires a relatively small amount of investment. You don’t need to set up a manufacturing unit; you can simply buy a franchise of a leading brand. This will help you save on costly infrastructure and other associated expenses.
Higher return on investment
This investment model gives you a great return on investment. For example, an average box of sanitary pads costs between $3 to $5. If you sell just one box per day, you can easily make a profit of $2. The profit on investment also depends upon the area you have chosen for starting your entrepreneurial journey. If it is a densely populated area, you can easily earn much more than this.
Recession-proof business
This is a recession-proof business. Even during tough economic times, women still need to use sanitary pads. So, no matter what the state of the economy is, your business is likely to continue doing well and your investment is safe.
Rising disposable income
Finally, the rising disposable income and the availability of a wide range of products are also expected to contribute to the market growth. As a result, starting a sanitary pads franchise can be a profitable venture.
What do you need to do to start a sanitary pads franchise business?
Now that you know the reasons behind why starting a sanitary pads franchise can be profitable, let’s look at what you need to do to start your own business as an entrepreneur. To start your franchise of sanitary napkin, you need to do the following things:
Research the market
Have a good business plan
Choose a reputed brand
Choose a suitable location
Invest in marketing
Research the market
The first step is to research the market. No business can sustain without research. Therefore, you need to find out what kind of products and brands are available in the local market, what is the demand for these products, what other dealers and distributors are selling and what is the price range. This will give you an idea about the hot selling products and competition in the market, which will subsequently help you choose a suitable product.
Moreover, you need to find out the target customers and their needs. This will help you design your marketing strategy and choose the right products.The best way to research the market is to contact to people i.e. other dealers & distributors who are already in this business. You can also take help from the internet and other resources.
Have a good business plan
The next thing after research is you need to have a good business plan. This will help you get an idea about the competition in the market and choose a suitable product. Moreover, it will also give you an idea about the target audience and the marketing strategies that you need to use.
For Sanitary napkin franchise business there are two types of plan i.e. direct franchising and indirect franchising. In direct franchising, the company sells the franchise to an entrepreneur who then opens a shop in the market.
In indirect franchising, the franchise further partners with other dealers or distributors who then sells it to the retailers and customers.
A good business plan will also help you raise funds for your business. It will give you an idea about the investment that you need to make and the profits that you can expect.
Choose a reputed brand
After researching the market, you need to choose a brand. This is the most important step. You need to choose a brand that is well-known and has a good reputation. A good brand will ensure quality products and good customer service. Moreover, it will also give you a competitive edge over other dealers and distributors. Some of the popular sanitary napkin brands include P&G, Kimberly-Clark and Johnson & Johnson and others.
But there is an issue with the big and famous brands. Their franchises are expensive and their criteria to select distributor and dealers is quite difficult. But don’t worry about this hurdle.
Where there is a will, there is a way!
You can partner with other less famous brands or can start your business with indirect franchising or distribution of sanitary pads. But what is indirect franchising.
An indirect franchising is a business model in which you partner with the other dealers and distributors of the big brands. You don’t buy the franchise of a particular brand but buy their products from dealers and distributors and sell it in your shop. This is for entrepreneurs, who have low investment.
Indirect franchising has many benefits. The most important benefit is that it requires low investment as compared to direct franchising. Moreover, it is easier to get started and you don’t have to meet the strict criteria of the big brands.
Choose a suitable location
The next step is to choose a suitable location for your business. Ideally, the location should be easily accessible and have a good footfall. It should also be in a safe neighborhood. Moreover, it should be in the main market, where other dealers, distributors and wholesalers are located. A good location will help you attract more potential customers and increase your sales.
What factors you should consider while selecting the location for your sanitary pad franchise?
There are many factors that you need to consider while choosing a location for your business. The most important factor is the footfall.
Footfall – The footfall is the number of people who visit the market daily. If the footfall is high, then it means that there are more potential customers and you can expect good sales.
Accessibility– Another important factor is the accessibility. The location should be easily accessible and should have good connectivity.
Safety– How can you ignore the factor of safety? The location should be in a safe neighborhood, so that more and more people especially girls and women can visit your shop without any fear.
Competition– Similarly, the fourth factor is the competition. You need to choose a location where there are less competitors. This will give you a competitive edge over others.
Infrastructure– Lastly, the infrastructure is also an important factor. The location should have good infrastructure and should be well-developed.
So these are some of the factors that you need to consider while choosing a location for your business.
Invest in marketing
As with any business, investing in marketing is important. You need to create awareness about your business and make sure that potential customers and retailers know that you exist. Moreover, you are also competing with other dealers and distributors, who are selling the same products. Therefore, you need to make sure that your marketing is better than theirs. The better your marketing, the more successful your business is likely to be. The following are some tips to boost your sales and create awareness among potential buyers:
Offer discounts and deals: You can offer discounts and deals on your products to attract customers. This will help you boost sales and create awareness about your business.
Participate in trade fairs and exhibitions: You can participate in trade fairs and exhibitions to showcase your products. This will help you create awareness about your business and attract potential customers.
Decrease your profit margin – Yes, you read it right. You need to decrease your profit margin in the beginning. This will help you attract customers and increase sales. Once you have established your business, you can increase your prices.
Give credit facility to retailers – Many dealers and distributors offer credit facility to their retailers. This is a good way to attract retailers and build a good relationship with them.
Use the power of social media – Social media is a powerful tool. You can use it to create awareness about your business and attract potential customers.
These are some of the tips that you can use to boost your return on investment. However, there is no one-size-fits-all solution. You need to find what works best for your business.
Now you know the steps to start an sanitary napkin distribution business. Let’s discuss some tips for running a successful sanitary napkin franchise business.
Tips for running a successful sanitary napkin franchise business
Managing a successful sanitary napkin dealership business is not a piece of cake. The following are some tips that will help you run a successful business:
Be passionate about your work: The first and most important tip is to be passionate about your work. If you are not passionate about your work, then it will be very difficult to succeed.
Develop a good marketing strategy: As we discussed earlier, marketing is very important for a business. You need to develop a good marketing strategy to attract customers and boost sales.
Build a good relationship with your suppliers: It is important to build a good relationship with your suppliers. This will help you get the best quality products at the best price.
Build a good relationship with retailers and customers:It is important to build a good relationship with your retailers and customers. This will help you boost sales and increase customer loyalty.
Provide excellent customer support: Customer support is very important for a business. You need to provide excellent customer service to retain customers. If you give respect and take care of the needs of your customers, they will surely come back to you.
Be patient: Rome was not built in a day. Similarly, it will take time to build a successful business. Therefore, you need to be patient and work hard.
Keep these tips in mind and you will be on your way to running a successful sanitary napkin distributorship business. Good luck!
